Blog Post Roll-Up Email & Blog Feature Overview
Fresh, relevant content is one of the best ways to show patients that your website is active and valuable. That’s why we include a blogging feature and a monthly Blog Roll-Up Email as part of your website service.
Why Blogs Matter
Blogs provide many benefits for both patient engagement and website performance, including:
Education: A space to share helpful information on topics your patients care about.
Engagement: A way to spark conversations and build trust with your audience.
Website growth: New content you can reference in emails, social posts, and in-practice.
Enhanced visibility: Original blogs written by you can improve your website’s search performance.
Two Types of Blogs on Your Website
We offer two different types of blog content, each with its own purpose and benefit.
1. Perfect Patients–Provided Blogs
(2 per month)
*These remain the property of Perfect Patients.*
These posts are automatically added to your website twice per month and are designed for patient education, consistent communication, and keeping your website content fresh for your audience.
Not indexed: These posts are set so that search engines do not index them.
Educational purpose: Their primary role is education and patient engagement.
Preview emails: You receive a preview five days prior to the blog roll up email going out.
Blog Roll-Up Email: Mid-month, your patients receive a summary email featuring the most recent posts.
Blog FAQs
Do I have to write my own blogs?
No. Many clients rely solely on the provided blogs. However, occasional original posts can greatly boost SEO.
Why aren’t the provided blogs indexed?
These posts appear across many websites. To prevent duplicate content issues, they are set to no-index so search engines don’t crawl them.
Can I still benefit from non-indexed blogs?
Yes — they are perfect for patient education, engagement, social posts, and monthly roll-up emails.
Will I get a preview?
You’ll receive a preview email five days before the blog roll-up email goes out mid-month.
How does the Blog Roll-Up Email work?
A monthly email is sent mid-month to your patients summarizing the most recent posts.
Can I see a sample Blog Post Rollup Email?
Yes! It looks like this:
Can I edit this email?
Yes! The blog post rollup email can now be customized right in your dashboard, in the Email Center » under Automated Emails! You can learn how to personalize or edit it here »
Who owns the blog content?
Provided posts: Owned by Perfect Patients.
Original or interview-based posts: Owned by you.
2. Original Blogs
A. Written by You or Your Team
B. Written by Our Team Based on an Interview
*Any content you write yourself or that is created from an interview is yours to keep.*
A. Written by You or Your Team
These posts are unique to your practice and can be indexed by search engines, making them highly valuable for SEO.
SEO benefits: Fresh, one-of-a-kind content boosts your website’s authority and rankings.
Answers patient questions: Provides clarity on services, conditions, and topics patients ask about.
Strengthens your brand: Share your perspective, approach, and practice values.
B. Custom Blogs for Premium Clients
If you’re a Premium client, you’ll receive custom blog posts written specifically for you based on a quick telephone interview. These posts reflect your voice, your expertise, and the topics you feel are most relevant.
100% unique content: These posts deliver maximum search engine value because they are written exclusively for your practice.
Effortless creation: Simply answer a few interview questions — our writing team handles the rest.
Boosts SEO authority: These exclusive posts help elevate your website’s organic search performance.
Auto-shared to social media: Every blog post—whether written by you or our team—is automatically posted to your Facebook and Twitter accounts, increasing exposure and encouraging engagement.
Still have questions? Don’t hesitate to call or contact us at support@perfectpatients.com.
We look forward to hearing from you!