Moving Your Practice?
Because of Google, moving your practice involves some additional considerations. Make sure that the promise of a better location, more parking or lower overhead doesn’t sabotage your reputation with Google.
Here are two things to keep in mind.
1. Update Your NAP
NAP stands for Name, Address and Phone number. These practice details appear in hundreds of places around the Internet. Consistency reassures Google that you’re a legitimate business.
When you move and have a new practice name or new address or new phone number, it can confuse Google. And your website ranking can plummet.
Requesting a NAP update from Perfect Patients should be part of your practice move or name change.
2. Avoid No Man’s Land
No Man’s Land is when the mailing address of your new practice location is toward the outskirts of a large city, but the majority of patients come from an adjoining suburb.
At the moment, the Google algorithm isn’t smart enough to figure this out. The result? You can’t rank organically for the neighboring suburb and your website ranks poorly for the larger jurisdiction of your mailing address.
The solution that many clients have found helpful is to use a pay-per-click service such as Google AdWords to get listed in the adjoining suburb. Problem solved.
Find out more about our AdWords service.
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How to Ensure NAP Best Practices on Your Website
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