Moving Your Practice?
Here are two things to keep in mind.
1. Update Your NAP
NAP stands for Name, Address and Phone number. These practice details appear in hundreds of places around the Internet. Consistency reassures Google that you’re a legitimate business.
When you move and have a new practice name or new address or new phone number, it can confuse Google. And your website ranking can plummet.
IMPORTANT NOTICE:
With Google’s latest algorithm update, any changes made to a Google Business Profile (GBP) automatically trigger a review of the whole listing.
Google may then require a video verification to prove the new location is genuine before allowing an update on the GBP to be published. On occasion, Google may suspend/disable the GBP, as the review algorithm sometimes confuses legitimate businesses with spam ones.
We recommend you update your address on other platforms/directories before the address is changed on the GBP:
- Update your Facebook page and other social media pages /directories you have access to.
- Wait until the new address is showing on your website.
- Have your new signage up & fit out completed, in case of a video verification.
- Have document proof ready, such as a rental lease or registration. These must match the name and address you want to have on the GBP.
Because of Google, moving your practice involves some additional considerations. Make sure that the promise of a better location, more parking or lower overhead doesn’t sabotage your reputation with Google.
Requesting a NAP update from Perfect Patients is an essential part of your practice move or name change. Please contact us right away so our team can guide you through the process.
2. Avoid No Man’s Land
No Man’s Land is when the mailing address of your new practice location is toward the outskirts of a large city, but the majority of patients come from an adjoining suburb.
At the moment, the Google algorithm isn’t smart enough to figure this out. The result? You can’t rank organically for the neighboring suburb, and your website ranks poorly for the larger jurisdiction of your mailing address.
The solution that many clients have found helpful is to use a pay-per-click service such as Google AdWords to get listed in the adjoining suburb. Problem solved.
Find out more about our AdWords service.
*No fee will be charged if you subscribe to our Premium plan service.
Still have questions? Don’t hesitate to call or contact us at support@perfectpatients.com.
We look forward to hearing from you!